The Ministry of Tourism and Culture of Malaysia together with the United Nations World Tourism Organisation (UNWTO) and the State Government of Melaka will be organising the World Tourism Conference 2013 at the Equatorial Hotel in Melaka from 21 to 23 October 2013.
Themed “Global Tourism: Game Changers and Pace Setters”, the conference is expected to bring together world leaders in tourism, high-level policymakers, specialists and experts from both the public and private sectors to share experiences, put forward valuable ideas and provide guidance for tourism development.
The main objectives of World Tourism Conference 2013are to discuss and address current and relevant issues related to the tourism industry. The key areas for discussion will be:
- Beyond Mass Tourism: how destinations can prosper with higher yield markets by capitalising on niche products which are priced correctly and targeted to the right markets.
- Innovative Marketing: the importance of creating innovative products and a strong brand identity to develop dynamism and continuous progress in the industry
- Directions for Tourism Product Development: exploring the potential of tourism products such as homestay and its variants, domestic tourism, as well as youth and Gen-Y travellers, and synergies between conservation and commercial viability.
Being one of the UNESCO World Heritage Sites in Malaysia, Melaka is the perfect venue to host WTC 2013. This historic city has developed over 500 years of trading and cultural exchanges between East and West in the Straits of Malacca. The influences of Asia and Europe have endowed the town with a specific multicultural heritage that is both tangible and intangible. In brief, Melaka has a unique architectural and cultural townscape without parallel anywhere in East and Southeast Asia.