Our client is leading and well respected luxury travel company provides high-end accommodation to suit the discerning traveler with fast expanding operations throughout Asia. HQ is located in Singapore.
Title of Position:Director of Marketing
Package: 8,000 – 10,000 USD
Benefits:The position offers an usual benefits
Report: Reporting directly to the CEO the role can be based in one of the company’s main offices of Singapore or Manila.
ABOUT THE ROLE
We are seeking a Marketing Director with a passion for brand positioning, a background in luxury and strong understanding of digital.
You must be both analytical and creative with superior communications and team building skills to develop effective marketing and brand plans and ensure their cost effective implementation.
As a dynamic leader you will be responsible for driving an integrated digital and traditional marketing strategy for the purpose of increasing reservations and brand presence.
A result driven focus on customer acquisition, growth and retention initiatives is a must along with skills in creating engaging, inspiring and aspiring messages through print, video, social, CPC, SEO, DM etc. both to direct consumers and other channels.
You will be a thinker and a doer able to drive a diverse team of marketing specialists. Highly developed interpersonal skills, a culture of measurement and excellent time management are essential as is a strong empathy with the IT and Sales teams.
Innovative, creative with a good eye and a degree in marketing or similar discipline are required.
Build a marketing strategy to further establish the brand as the leader in the field especially as the company grows in new geographic areas.
Manage, implement and measure all digital and traditional marketing strategies including:
- CPC and SEO
- Social Media
- Database and CRM
- Advertising, events and PR
Management and Leadership
Provide leadership and direction to the marketing team.
Project a strong luxury brand position both internally and externally.
Drive a strong cooperative culture with sales, operations and IT teams across multiple countries.
Performance and Productivity
Define a marketing performance model aligned to the goals of the company.
Define cost effective strategies for each distribution channel to improve conversion ratios, brand position and revenue.
Map out the customer journey with the express objective of enhancing productivity, sales results and the company image.
Lead analysis of customer profiles and preferences to ensure the product and business keeps in line with the market.
Review sales goals and align with the marketing strategy.
Keep abreast of technology developments to facilitate company and marketing improvements.
- A proven track record in successfully delivering digital online marketing
- Marketing experience from within the travel industry with an understanding of international travel trade distribution and marketing would be highly advantageous
- Experience in general marketing activities (branding, offline, creative etc…)
- Solid knowledge of SEO, CPC, Social Media and other digital marketing tools.
- At least 7 years or more experience in strategic on- and off-line marketing.
- Excellent knowledge of the e-commerce environment.
- Experience in running a diverse and dispersed team.
You can apply online or send your application directly to email@example.com
Your application should include a detailed CV (with a recent photo), briefly outlining your past work experience and achievements.
Please also provide 3 referees (incl. email addresses).
Due to the anticipated volume of applications only shortlisted candidates will be contacted.
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