Director Of Marketing Communications

Our client is a beachfront resort with vibrant attractions located in Pattaya, Thailand. Hotel is part of a international chain.

Title of Position:Director Of Marketing Communications

Package:Negotiate

Benefits:The position offers a Local package with all the usual benefits

Report to: Area General Manager

Job summary

The Director, Marketing Communications plans, controls, coordinates and participates in all communication activities with an emphasis on public and media relations.
(70% PR vs. 30% Advertising/Collateral Development).

Under the guidance and supervision of the AGM and within the limits of established hotel policies and procedures, he/she promotes good quality and positive communications in order to promote and enhance the image of the property. In addition, he/she enhances the awareness of the individual brand.

Main Duties & Responsibilities

    • Strategic Responsibilities:
      • Actively create a strong image for the property in both international and regional markets
      • Ensure that effective and efficient day-to-day internal and external communications are implemented
      • Support each department’s marketing communication needs based on the priorities and anticipated business levels
      • Ensure that business, political and social factors which may affect the property are highlighted and communicated to all concerned individuals
      • Maintain a successful analysis of the competitors’ marketing and other communication activities to develop and maintain a competitive edge
    • Public Relations- Domestic:
      • Assess all media inquiries including magazine, newspaper, TV and photographer and respond in a timely manner
      • Manage all photo shoots, interviews and filming at the property
      • Develop and maintain strong media relations to maximise media coverage
      • Proactively source key media visits and manage all aspects of media visits including logistics, bookings, itineraries, materials and hosting
      • Develop and maintain a media kit and ensure that it is up-to-date
      • Create and organise appropriate press activities in accordance with the annual communications plan
      • Draft hotel press releases and GM speeches
      • Distribute newsworthy hotel press releases to local media, regional PR offices and HQ PR for onward media distribution
      • Support Sales and F&B team in promotional and marketing campaigns through public relations activities
      • Update and maintain media database
      • Daily news monitoring and monthly report creation as per Hotel standard
      • Handle crisis media communications with support and guidance from SLIM-PR office
      • Conduct regular media desk side visits and acknowledge anniversaries
    • Public Relations- International:
      • Develop and maintain a good relationship with the PR agencies by responding to all agency related requests in a timely and effective manner with assistance from the PR team
      • Ensure that PR agencies are aware of all business targets and kept informed of performance results
      • Manage the agency invoices and budgets
      • Share activity reports from PR agencies with all individuals concerned
      • Proactively source key media visits and manage all aspects of media visits including logistics, bookings, itineraries, materials and hosting
      • Provide relevant and interesting stories to PR agencies on a regular basis
    • Advertising and Photography:
      • Work closely with Group Brand Department in maximising advertising budget and planning
      • Ensure all international and local creatives are developed, reviewed and approved by Group Department in a timely manner before submitting artwork to media
      • Directs photography for editorial and advertising purposes in liaison with the DSM, advertising agency and PR
      • Coordinate with each department to ensure that photo shoots run smoothly
      • Assist every department in taking images for both internal and external events
      • Ensure the property’s photography library is maintained and updated
    • Collaterals:
      • Ensure all collaterals are updated and sufficient supplies are in stock
      • Assist each department in creating artwork for some collateral material that could be done in-house (i.e. menu, e-card, flyer)
      • Oversee the production of all printed and digital collaterals for F&B, Marketing and Rooms Divisions following the specifications stipulated by Brand department
      • Ensure hotel information is updated regularly on ONET, brand.com, Company press centre and relevant online publications
      • Oversee the planning, production and sending out of all direct marketing collateral in line with the annual communications plan
      • Determine overall marketing communications campaign ROI. Monitor and review the response rates in order to improve and take corrective measures (where applicable)
      • Oversee the production and execution of external hotel newsletter
      • Approve copy for all collateral pieces for consistency with the brand message
      • Act as brand custodian for all internal and external communication pieces
    • Social Media:
      • Manage property fan pages on a daily basis
      • Prepare monthly post for Facebook in advance
      • Assist General Manger and E-distribution by drafting responses to online reviews
      • Build and maintain relationship with influential bloggers

Apply:

You can apply online or send your application directly to jobs@azurejob.com

Your application should include a detailed CV (with a recent photo), briefly outlining your past work experience and achievements.

Please also provide 3 referees (incl. email addresses).

Due to the anticipated volume of applications only shortlisted candidates will be contacted.

To see other vacancies or confidentially register your interest for future opportunities go to applicant registration.

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