Swiss-Belhotel Unveils Major Indonesia Expansion Plans

Swiss-Belhotel has unveiled plans to open ten new hotels in Indonesia by the end of 2013, with 16 more scheduled for 2014.

Swiss-Belhotel International’s biggest presence is in Indonesia, where it currently operates 34 hotels – a number which will swell to 60 by the end of 2014.

Swiss-Belhotel International Chairman and President, Mr Gavin M. Faull, said he was delighted to be further strengthening its presence within Indonesia, consolidating the company’s leadership position in a market in which it is already well established.

“Indonesia continues to enjoy strong economic growth and we are proud to be supporting that,” said Mr Faull. “One of our guiding principles is to work in partnership with local economies for mutual benefit. It is this win-win strategy that has been at the cornerstone of our sustainable development as a company and will continue to fuel our growth.”

The list of Swiss-Belhotel International properties set to open within the next two years highlights the diverse scope of the hotel management company, with hotels ranging from five-star luxury such as the 212-room Ciputra World Surabaya opening in April 2014, to the launch of Swiss-Belhotel International’s new budget hotel brand Zest Hotels, with the 120-room Zest Hotel Airport, Jakarta opening end of 2014.

“Zest Hotels is an exciting new brand wholly owned by Swiss-Belhotel International through which we will offer a quality two-star hotel in a convenient location that focuses on the modern mobile market that books direct from their mobile phones or other portable devices,” said Mr Faull.

By mid 2015, a total of 15 ZEST Hotels will have opened in Indonesia in locations such as Jakarta, Yogyakarta, Batam, Manado, Bogor, Balikpapan, Surabaya, Ambon, Bandung, Lampung, Cirebon, Legian and Kuta in Bali.

Swiss-Belhotel International’s portfolio currently comprises more than 120 hotels and resorts ranging from tw- to five-star brand classifications across Asia and the Middle East.

 Source: www.asiatraveltips.com

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