Outrigger has joined Global Hotel Alliance (GHA).
With Outrigger as a member, GHA expands its footprint to new markets, including Outrigger’s home base of Hawaii, plus Fiji, Guam and Mauritius, while strengthening its presence in Maldives and Thailand, adding a total of nine resorts to GHA’s network of 33 independent brands and over 550 hotels.
David Carey, President and CEO of Outrigger Enterprises Group, said, “Outrigger’s existing loyal guests return to our hotels because they love the authentic local experience and signature amenities we offer at some of the most iconic beachfront destinations in the world. GHA’s Discovery loyalty program and distribution network gives us access to millions of new, like–minded loyal customers, from similar brands to ours, which will extend our reach within our key feeder markets, and into new markets that are not cost–efficient for us to exploit alone.”
The integration of Outrigger Resorts into GHA will be completed by early fall.
Source: http://www.asiatraveltips.com/